Very few of us will ever take out a formal advertisement about ourselves or our work, but we are all constantly engaged in publicly presenting our brand whether we call it that or not.
Your brand is how you present and promote yourself.
Your brand is the unique combination of work, talents, skills, personality and experiences that you want the world to see about you.
YOU ARE ALREADY BRANDING YOURSELF.
Each tweet, Instagram post and Facebook entry is using social media to paint a message, consciously or not, about how you wish to be seen, heard and viewed in the public eye.
Your websites tell us more about you brand.
Your work out in the world helps further define your brand. Its quality, its personality, and its connectivity are among the factors that establish your brand
WHAT IS YOUR BRAND?
What attributes are you conveying about yourself as a person? And what do you convey about yourself through your work?
Etc, Etc, Etc
THINK ABOUT THE BRAND OF YOUR FAVORITE COMPOSERS, ACTORS, SINGERS and FILMMAKERS
What are they conveying about themselves and their work? What are their brands?
AND, MOST IMPORTANTLY, WHO ARE YOU?