In response to Miriam Mayer‘s request to post this, and somewhat in line with Richard Kraft‘s recent post on demoing for a variety of projects, I’d like to share…


My team and I have tested our pitching process across hundreds of projects through our 6 years of active pitching. This is what we’ve narrowed it down to.

During that long process, we’ve lost out on a lot of really fun projects – but we’ve also landed some amazing opportunities.

We’ve even pitched some less-than-decent projects just to consistently test our pitch, experiment with musical ideas, and help out the community.

The process really depends on what your goals are, but I’ve noticed that the same structure works for just about any job – even across different industries (which I’ve also tested with great results).

For now, I’ll focus on who we pitch to most – filmmakers.


1. Depending on what projects you’re looking for, you can browse YouTube for small, but frequent video content, Kickstarter or other crowd funding sites for indie films, or sites like Movie Insider/IMDb for long-form films in development.

I have way less evidence/experience for larger budget pitches, but I imagine it’s roughly the same. If any industry vets have ideas here, I’d love for you to share it with the group.

2. From there, pick a project you really connect with and do as much research as you can on the project. Figure out what it’s about, what it’s based on (if there’s a book – read it or get the cliff notes on it), who is making it, and who the director & producers are.

3. Write a short custom demo based on the film’s story.

4. I use software like Yesware so I know if and when people are opening our emails. It also reminds me when I should follow up with them after I’ve pitched.

5. Write an email (template attached as image) to the director explaining how much you enjoy the ideas behind the project. If you have a website, use that to assemble your pitch.

That said, I’m still not sure if the website idea is too forward or appreciated. So play around with that as well as simple private links to your soundcloud (or equivalent service).

Here’s an example of what your website pitch could look like – fully customized to the project:

PASS – pitch

6. People don’t always respond right away – they’re either too early in development or they just forget. That follow-up software will help with this. Follow up after a week. Then maybe 2 weeks after that. I kind of play with timing on this depending on what kind of project it is. Bigger budget projects have longer development/pre-production periods, so they may not be ready to think about music early on.

7. From here on out, it’s about nurturing and sustaining the relationship. But I think that’s a whole ‘nother post.

I can’t promise that this is the best process for you. Something like that is based on your personal style. But I think it’s a good starting point for building a relationship from scratch.

If anyone has additional thoughts on this, I’d love to know them. Can you think of ways this process could improve? What sort of effective pitching techniques do you like to use?