PERSPECTIVE: IT’S NOT THE KETCHUP

Since I struggle with my weight I have found myself in a number of Weight Watcher meetings. They operate on a “point” system where every food is assigned a certain number of “points.”

At one such meeting a group of us got into a heated debate of whether a packet of ketchup should count as one or two points.

This went on and on until our leader made the remarkable observation:

NONE OF YOU ARE HERE BECAUSE OF KETCHUP

Of course, she was right. The real issue was our general overeating of fattening foods and our lack of exercise.

Fixating on ketchup points was a wonderful distraction from tackling the real, big ticket items that all required reaching deep inside and committing to radical changes that weren’t going to be remotely easy.

From my 30 years watching and coaching the careers of media composers, I can clearly state the reasons a composer’s career and/or bank account isn’t stronger has nothing to do with the ketchup.

Low budget deals, publishing, record royalties, back end, teeth-carving fees, sheet music rates, and the like are the ketchup of a media composer’s career.

The real (and hard) work of a composer is creating a demand for their services.

That is where all the choices, power and leverage comes from.

No one deal (nor its myriad of sub-deal points) really matters in the big picture in the long term career of an established composer.

Without fail, when the real (and hard) work of a composer is addressed and conquered, then those other ketchup issues take care of themselves.

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