Here is another prediction of industry trends to discuss.
Composers are increasingly coming out from being somewhat anonymous, behind-the-scenes types to becoming well-known “brands” much in the manner of other successful artists like pop stars and actors.
Shaping this awareness and branding involves a strong sense of how to engage in social and other media and smartly utilize publicity, marketing and promotion to their advantage.
Some will become well-known composers within the industry and others will extend their brand out to the general public.
Media composers in the future will be more savvy about how they present and market themselves, their stories and their music.
They will use their creativity, time and resources to master and exploit the “show” side of show business in fresh and innovative ways.
Their fame will help increase a demand for them thus leading to more leverage, choices and options in their careers.
What are your thoughts on this?
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