WHY YOUR MUSIC ISN’T BREAKING DOWN DOORS

Composers are frequently frustrated that their music alone isn’t the battering ram to knock down employment doors.

Here are some possible reasons for that:

1. IT ISN’T ABOUT YOUR MUSIC

Your music alone isn’t enough.

It doesn’t address a lot of concerns a potential employer might have about you such as:

a. How does your music work to picture?

b. What are you like as a collaborator?

c. What amount of prior experience do you bring to the project?

d. How well do you work and deliver within budget and time constraints?

e. How well do you take feedback and make revisions?

f. How compatible are you as people and as artists?

g. What is the word-of-mouth about you?

h. What recommendations do you have to vouch for you?

i. What attitude do you bring to the team?

j. What level of confidence and professionalism do you bring to the party?

The nature of being a media music extends to so many non-musical issues that music alone isn’t enough.

Remember, you are selling a SERVICE not a PRODUCT.

2. IT IS ABOUT YOUR MUSIC

Also consider that the music you are currently presenting may not be door breaking.

Most composers are reasonably competent.

Few are geniuses and few our hacks.

And, nowadays, there are enough tools and resources readily available that allow almost all composers to produce polished enough tracks. Having decent music isn’t enough. It’s a given.

So, when it comes to music, what is it about yours that might fail to break down doors?

a. In the context of it being a sales tool for you as a composer, does it truly make a strong and memorable impression?

b. Is your music applicable for the genres and styles of jobs you are pursuing?

c. Is your music being heard enough by decision-makers? This is a numbers game typically requiring a huge number of submissions to land a single gig.

d. How are you promoting, submitting and marketing your music? You can’t rely on your music to open doors if it isn’t getting out there in a meaningful way.

e. Does your music really distinguish it from the almost infinite pool of product already out there flooding the market?

f. What is it about your music that places it as a decision-maker’s #1 Top Choice out of their myriad of other options? People rarely hire their 23rd choice.

MUSIC ALONE IS RARELY THE BATTERING RAM THAT BREAKS DOWN DOORS.

RELYING ON IT TO DO SO CAN BE A MISGUIDED AND LIMITED CAREER GAME PLAN.