CHECK OUT YOUR OWN WEBSITE

Sometimes I check out the websites of members of this Forum to get a better sense of who is out there.

Websites are an important opportunity to make a great first impression 100% on your own terms.

You get to design and present whatever image, info, content, music and video you want to put out into the world, including to potential customers.

GREAT WEBSITES NEED IMAGINATION, NOT MONEY.

Nowadays, there are so many great do-it-yourself website builders, including many for free. And almost everyone knows a talented designer who can also help.

WHAT ARE YOU SAYING ABOUT YOURSELF?

As a composer, you are an artist hoping to be hired based on your vision, taste and ability to execute.

Does your website, often the first glimpse into you and your music, convey those things about you? Does it do so in an impressive manner?

DON’T BLOW IT

It is somewhat shocking how poor and outdated so many of the composer websites I visited are.

One I viewed had the following flaws:

1. The latest “update” was in 2013!

2. The bio listed none of his movies.

3. There were no samples of his film scores.

4. The website was formatted in a way that made a great deal of the content nearly illegible.

How is a buyer in today’s competitive world going to respond to this? What first impressions are being made?

GET REAL FEEDBACK.

First, find 2 or 3 composer websites that impress you. Try picking stuff from composers at the same career level as yourself.

Share those with 10 friends (preferably ones who are in the field as buyers) as a point of reference and then send them to your website and ask for brutal feedback.

Then make zero excuses and justifications.

JUST MAKE A GREAT WEBSITE!