First Alan Zachary and Michael Weiner pitched ABC to do a musical episode of ONCE UPON A TIME. The network went for it and aired it last season.
Now, they took it a step further and created an original musical comedy series with them as the writers/creators/songwriters. They pitched it to producers Craig Zadan & Neil Meron who then attached Kristen Chenoweth to star.
They went out to the various networks and ended up with a great deal at ABC as a put pilot.
I had a great time help on this.
LOTS OF GREAT AND INSPIRING LESSONS TO BE LEARNED IN THIS.