Lots of very talented folks make really yummy cupcakes. Their family and friends love them. There is no reason for those people to stop making them for fun or as a hobby even if they aren’t interested in selling them. We all dig yummy cupcakes.
However, there is a much smaller group for talented cupcake artists who decide that they want to try selling their cupcakes for a living, to pay their mortgages, to feed their kids, to finance their futures.
The first hard question they will need to ask themselves:
DO I REALLY WANT TO SPEND MY TIME, ENERGY, RESOURCES AND RISKS IN RUNNING A COMMERCIAL BAKERY?
There is SOOOOOOOO much more involved in running a successful business than just having tasty cupcakes.
Think about what a bakery needs: Equipment, staff, supplies, payroll, rent, marketing, publicity and advertising.
Think about how little of their day is spent on just making the cupcakes and how much more is spent on running their commercial bakery.
Running a successful career as a media composer requires no less attention to the business side of things than the baker does.
Really ask yourself:
Just because I have a green thumb and enjoy having my own garden, am I really qualified to run a professional nursery?
Do my talents at sewing my own clothes mean I would really be willing to learn how to run a clothing line?
Do my skills as a woodworker mean I am up to running a construction firm?
If you really want to turn your talents and passions into a business, you need to be in BUSINESS. You need to understand your market. You need to understand how to promote. You really need to devote yourself (or employ others) to all those non-musical aspects of being in show business that extend beyond making the music.
Instead of wasting your time on the sidelines pontificating about how other bakers should or shouldn’t be selling their cupcakes, step up to the real challenge of creating and executing your own game plan of how you are going to be running your own business.
Bitching about how others undervalue bakers when your competitor is giving away free samples of their wares at food fairs gets you nothing.
Hiding behind the excuses of how busy you are gets you nothing.
Saying “I’m not very good at business” for someone trying to be in business, yields nothing.
Avoiding addressing the real world of real business gets you nothing, too.
It is SUPER hard and risky to run a successful business for those devoted to trying to run one. Imagine how much harder it is for those who aren’t even really willing to put in the time, energy, resources, drive and risk in trying to do it.
Running a commercial bakery requires a hell of a lot more than coming up with delicious frosting.
What are your thoughts on this?