BECAUSE THEY BELIEVE IN THEMSELVES AND THE ADDICTIVE POWER OF THEIR MUSIC.
I am always excited when I meet a composer who is itching to create recordings to demonstrate what they can do.
Their underlying premise is that their music is so good, so unique, so special, that once it is put in front of the right set of ears there is a damn good chance they will win that potential customer over.
Those composers are willing to take the risk of time and resources to demo because they see it as an educated gamble.
Since they don’t perceive their music as being bland, interchangeable and easily-forgotten filler, they can’t wait to get their musical gems out into the world so others can hear the greatness that, prior to the demo, only existed in the composer’s mind.
The reason demos are called that is because of what they DEMOnstrate.
I know composers who are dying to change the genres for which they are best known. Since they know they can do it, they just DO it without waiting for someone else to make that leap of faith on their behalf.
I love when composers consider themselves drug pushers handing out “free samples” to build up an ongoing list of clients. One has to really believe in the power of that sample if one thinks they can successfully hook others with just one taste.
I also love gamblers in general. I love risk-takers. I love those who overflow with love and abundance instead of fear and lack.
Composers are not lug-nut screwers on an assembly line who have very little chance of job expansion and even less of a chance of carving out individuality.
Composers are in show biz creating art and following their dreams.
I love those who constantly demonstrate their dreams to others so they can hear what makes that artist and his/her brand of magic so deliciously amazing.